ABOUT THIS PROJECT
Integrated brand activation campaign including in-browser VIDEO GAME with augmented reality, MOBILE APP, PRINT, POS, and TVC FILM. Won Silver in “Best Advergame” at the Dutch Game Awards.
Sourced and led creative development and production teams. Developed concepts and strategy. Oversaw development of multilingual, custom augmented reality game running in Unity Web Player, augmented reality mobile app based on collectible playing cards, and several TV “stinger” spots. Developed contest and sweepstakes systems. Negotiated contracts and legal agreements to meet client’s global IT regulatory compliance including data protection and security.